[June 3, 2025, Madrid]

On May 22, Green Cola celebrated the launch of its new Green Sour Cherry flavor in
Spain with a high-energy Sober Party in Madrid. The event, held at the popular urban
clothing store SSSTUFFF, served as a dynamic brand activation aimed at increasing
awareness and driving product trial. With strong turnout and enthusiastic engagement,
the launch event marked a major milestone for Green Cola and Green Sour Cherry in the
Spanish market.

An event with urban soul and unstoppable energy

More than 100 influencers and a total of 164 attendees joined the event in a unique
and authentic atmosphere, fully aligned with the brand’s values and the young, urban
lifestyle it represents. The collaboration with SSSTUFFF, a key player in youth fashion
and culture, enhanced the appeal of the initiative and created a direct connection with
the community.

Guests enjoyed tastings of the new Green Sour Cherry flavor, along with Green Cola
Zero and Doble Zero, while DJ María Ordóñez kept the vibe going and exclusive branded
merchandise was handed out.

A first step with a long-term vision

The event’s energy was palpable from start to finish, with an enthusiastic crowd fully
immersed in the experience. Every attendee tasted the new Green Sour Cherry, and
the feedback was overwhelmingly positive — both for the product’s flavor and the overall
brand experience.
Official event video: https://www.instagram.com/p/DKRyq4rCZ3f/

About Green Cola: Green Cola is a soft drink brand offering an innovative, healthier
alternative: no sugar, no preservatives, and caffeine from natural sources. Designed for
consumers who value both flavor and well-being, Green Cola is present in over 20
countries and continues to grow and establish itself as a refreshing and more balanced
choice.

Bluecell Comunicación is the digital marketing agency behind this brand activation.
With offices in Spain, Colombia, Mexico, and the United States, it has a team of more
than 75 professionals. Its clients include Spotify, Decathlon, Universal Music,
Bridgestone, Vodafone, and IKEA. Since 2021, it has been a member of the United
Nations Global Compact, reflecting its commitment to the Sustainable Development
Goals (SDGs).